Disney Marketing Landing Pages

This was a solution to the lack of storytelling available to the marketing teams in our traditional messaging formats (email and in-app). My team studied the onboarding journey, messaging frequency of a new subscriber, and proposed that engagement landing pages could help solve for better storytelling and engagement.

Building off an existing CMS, we created an extensive, modular design system for many types of landing pages to be built. We strategized messaging types, localization needs, and worked closely with front-end engineering to get the modules built.

The final output was the Disney+ on Apple Vision Pro landing page, and more to come.