Fitbit Gorjana Creative Strategy

At Fitbit, I was responsible for setting the creative direction for various brand collaborations. I worked with a copy writer to set the design and copy direction, shared for internal and external approvals and led the team to execute the campaign after a concept was approved.

This campaign was a result of a partnership between Gorjana and Fitbit, to announce the Gorjana jewelry-like bands for Inspire. I led the creative and design direction, social visual styling, and set up the direction for product photoshoots for this campaign. The lifestyle and product photoshoots took place after I parted ways with Fitbit, and took strong guidance from the Creative Strategy.