Fitbit Pendleton Creative Strategy

At Fitbit, I led creative direction for brand collaborations, partnering with a copywriter to align design and messaging. For the Pendleton x Fitbit campaign, I shaped the creative vision, direction for product and lifestyle photoshoots (along side our photography director), and set the visual styling across social and marketing. I guided internal teams through concept development, approvals, and execution—ensuring consistency with the broader creative strategy.